LI Yinlong in an architectural setting
LY
Finance × AI × Creative Perspective

Think. Build. Create.

Turning analysis, technology and visual instinct into work with clarity, utility and taste.

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01 / PROFILE

Numbers.
Systems.
Frames.

Currently pursuing a Master of Accountancy at CUHK after a B.B.A. in Accounting at Chongqing University, I have moved through financial analysis, audit, equity research, investment banking and finance controlling.

I am most drawn to unfamiliar problems that sit between analysis and building — turning them into models, research systems, automated workflows or interfaces I can test, explain and improve quickly.

Outside work, photography, basketball and Chinese orchestral music keep a different side of the same instinct active: observation, rhythm, teamwork and taste.

LI Yinlong formal graduation portrait
Personal profileAccounting / Finance / Creative technology
EDUCATION

Two schools, one path from accounting fundamentals toward data, markets and intelligent analysis.

Aug. 2025 — Nov. 2026Hong Kong

The Chinese University of Hong Kong

Master of Accountancy

GPA 3.51 / 4.0 · Entrance Scholarship

  • Accounting Data Analytics & Business Intelligence
  • Accounting Forecasting Analytics & Intelligent Quantitative Investment
  • Financial Markets & Financial Instruments
  • Advanced Financial Accounting & Reporting
Sept. 2021 — Jun. 2025Chongqing

Chongqing University

B.B.A. in Accounting

GPA 3.55 / 4.0 · Scholarships (Top 8%, three times)

  • Chongqing Advanced Individual
  • Internet+ Competition · Municipal Silver
  • National Art Exhibition · First Prize
  • National English Competition · Second Prize
01Finance Controlling02Financial Analysis03Equity Research04Financial Modeling05AI-assisted Analytics06Vibe Coding07VBA / Python / SQL08Dashboard Design09Data Storytelling10Visual Thinking 01Finance Controlling02Financial Analysis03Equity Research04Financial Modeling05AI-assisted Analytics06Vibe Coding07VBA / Python / SQL08Dashboard Design09Data Storytelling10Visual Thinking
02 / EXPERIENCE

Different rooms.
Same instinct.

From financial analysis to audit, equity research, investment banking and controlling — each role added a different lens for understanding how business systems actually work.

Cost Analysis / Competitive Intelligence / BI

Analyzed 24 months of ERP purchasing data across five material categories by volume, price and supplier and tracked 12 months of commodity trends in Qlik Sense.

Built a Power BI pricing matrix covering five marine-equipment competitors and 20+ SKUs across three growth markets.

Audit / Business Analysis / Quality Control

Analyzed full-year P&L and transactions for a leading listed e-commerce client under US GAAP, decomposing quarterly marketing-rate trends and connecting sales-return volatility to distribution and service-fee economics.

Completed inventory counts and book-to-physical checks at five stores and tested roughly 300 source documents across procurement, expenses and fixed assets.

Followed up on 15+ bilingual confirmations and drafted 10+ workpapers with exception summaries.

Equity Research / Modeling / AI-enabled Research

Structured 2026 mid-year research on discount snacks, on-demand retail and overseas expansion into a demand–competition–efficiency–company framework and produced supporting datasets, visualizations and draft sections.

Independently prepared earnings analyses for Baiya and Chongqing Department Store, decomposing performance by product, channel, region and expense efficiency while maintaining earnings forecasts and relative valuation models.

Connected an AI agent to iFinD MCP for source retrieval, data collection and synthesis, while manually validating key data, assumptions and conclusions.

Investment Banking / Bonds / ABS

Supported corporate ABS and bond due diligence and issuance, organizing workpapers around transaction parties, underlying assets, cash flows and critical milestones.

Tracked exceptions and reconciled subscription, payment and issuance materials across documents.

Verified issuers through corporate registry, credit, litigation and Wind sources and benchmarked comparable bonds / ABS by tenor, yield and credit enhancement.

Finance Controlling / Business Planning / Automation

Supported 2026–2028 Hong Kong Sephora expansion planning for four prestige brands, translating store rollout, sales cadence, productivity, inventory turns and new-store investment into sales, gross margin, marketing / SG&A and customer contribution.

Analyzed media, KOL livestream and campaign spend across Douyin, Tmall and JD by brand, quarter, platform and resource type, comparing NSO, TR% and ROI to support budget allocation and post-campaign review.

Used LLM-assisted VBA to automate mapping, exception diagnosis and Open PO splitting, and built an interactive web dashboard over roughly 192K records, 20 fields and 12 brands.

03 / PROJECTS

Proof,
not claims.

Four projects, four different modes of building: finance control, predictive research, AI-enabled workflow design and an innovation business case.

LI Yinlong standing in front of a snow mountain
01Perspective / altitude / curiosity
LI Yinlong beside mountain trail signs
02Direction / movement / personal archive
CHAPTER SHIFT · WORK → LIFE

More than
the work.

Projects show how I build. The next part shows what keeps me observant, competitive and curious when there is no brief, spreadsheet or deliverable.

04 / BEYOND

Observe.
Compete.
Listen.

Photography trains attention. Basketball keeps competition physical and collective. Music gives rhythm a different vocabulary. These are not side notes — they shape how I notice, decide and communicate.

01 / PHOTOGRAPHY

Frames
I kept.

The gallery moves on its own, but never forces the crop. Hover or use the pause control to stop the flow; open any frame to see it at full proportion.

02 / BASKETBALL

The court
keeps score.

Starting forward · School of Economics and Business Administration. Four years of recruitment, tournaments and training — and a university championship runner-up finish.

30Jersey number
University basketball team after the championship
University Basketball Championship · Runner-up
Basketball jersey number 30 with runner-up medal
Jersey 30 / medal detail
Chongqing University group at the National College Student Art Exhibition
National College Student Art ExhibitionFirst Prize
03 / CHINESE ORCHESTRA

Rhythm,
without a grid.

Erhu · Level 10 · Chongqing University Chinese Orchestra.

Four years in the student art troupe, more than five large-scale concerts, and First Prize at the 7th National College Student Art Exhibition.

10Erhu level
4YArt troupe
5+Concerts
1stNational exhibition
Chinese orchestra at the university art exhibition
University art exhibition · Chinese orchestra
05 / CONTACT

Finance × Technology × Curiosity

LET'S BUILD
SOMETHING
WORTH REMEMBERING.